Back to topic listing Forum - Topic: Clothing Brands

This is a paper I wrote to question a lot of the brands we buy form. Hear me out, these are some of my favorite brands that I love and wear but I do think there are some things we should consider. Just Read it and let me know what ya think. Here it is...


    Style. Fashion. Quality. Comfort. These are typical qualifiers we use to select the clothes and brands that we will buy and wear. However, there is one other element that is often lacking in our selections: morals. Why would we buy clothes from stores that go against our convictions? Are we okay with being walking billboards for the brands that we wear? Do we even know what we are supporting with our clothing purchases? Why do we put fashion, quality, or comfort before what we believe in? We need to examine what we are supporting, whether by ignorance or blatant disregard, through our clothing purchases.
     Take a look at Hollister. Hollister makes screen tees with suggestive humor and crude jokes printed right on them. Is just not buying those shirts enough? How about its promoting of the rebellious surfer life style? Are we willing to let our clothing associate us with that? Volcom is another popular brand and its slogan, “youth against establishment”, makes very clear the rebellious nature of the brand. Even when looking at Volcom’s clothing design, which has no structure and is completely disorderly and chaotic, the denial of any foundations, standards, and laws is made apparent. Is it “just a style”, or is it more? What about Abercrombie and Fitch? As if the model pictures right in front of the store, like the one wearing his jeans ridiculously low, does not make it obvious what the drive behind that store is. Urban Outfitter is another store to examine. The design of the store and its clothing, like Volcom, has no structure. The store’s recognition of moral standards, or its lack there of, is made clear through the clothing having swearwords and other perverse things printed right on them. Not to mention the whole section of the store dedicated to books, toys, and all sorts of other miscellaneous items, many of which are sacrilegious and irreverent, contain drug references, or are crude, suggestive, and even explicit.
     We must determine, with stores such as these and many other of the popular brands of today, what we will wear. Will our clothing line up with our convictions? Will we, for the sake of style, quality, or comfort, wear cloths from brands that do not line up with what we believe in? Where will you draw the line?

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